That’s why we compiled this list of B2B cold email templates that sales and marketing pros have used in their own businesses. Invitation emails are a critical component to bring partners on board as B2B collaboration users in Azure AD. Each one is easy to edit and customize, so you can use it for whatever you want to say-whenever you want to say it. Want more proven email templates? You need to make IMPACT. Download the free sales email templates! Interest — Relate to their interests to keep them engaged. Hey [First Name] – I understand that you may be using [technology] as a [service delivered], and I was wondering what kind of results you’ve seen so far. Click below to download templates, winning subject lines, and more! Very often these emails will result in a meeting or to being forwarded to the decision maker. I can say you’re awesome all day, but if I can’t make that compliment touch reality in some way, it’s worthless smoke. Note: Sumo is big enough that they don’t have to worry about providing social proof in the first email, which might not be your case if you’re a smaller company. We’ve worked with others in your industry like [Company 1] and [Company 2] . We’ve sent literally thousands of cold emails over the years and have learned quite a bit about which techniques lead to a conversion and which don’t. “I don’t have a single customer at #1 that isn’t utilizing their positioning across all of their marketing channels.” Nice. Sales email templates for B2B prospecting. 279. emails sent. OK, maybe not the entire world. Do the campaigners know their audience? The Product Announcement Email 2. Attention — Hook the lead’s attention. I’ve got a bit of availability on Thursday and Friday this week if you have time for a quick call to discuss—let me know. This is the cold email format that I used to attract a $20,000 client for my business, and get another client a 33% uplift in replies on their recent cold email campaign. We’ve helped companies save money on accounting fees, free up time and find budget inefficiencies that were being overlooked. If you have the time, I recommend that you write a new email from scratch. If you’re the appropriate person to chat with, let me know and I’d love to schedule some time to talk about [Your Company]. I sent this email to a super targeted list of prospects in Atlanta. When taking this approach, you can establish buy-in or at least intrigue from a CEO, and then your request will be delegated down the organization to a more appropriate contact. Email Marketing Templates for B2B SaaS 1. Does it have a clear CTA? Make sure to constantly experiment your way to more effective sales emails. While the initial introduction has already been made, this email provides the prospect with your contact information and asks them for an opportunity to further connect. Because I’m a writer, I always start with a piece I have written already and then look around for places where it might be a good fit for their audience. Get started by signing up for a free 14-day trial (no credit card required). So how about: “If you make me a cup of tea, I’ll take the trash out.”. Crazy, right? He’s done it a few times. It doesn’t matter how persuasive you are. Break through the noise with emails that sell, Run and track video calls from within your CRM, Keep a close eye on the metrics that matter, Personalize your CRM to your sales process, Turn more inbound leads into sales dollars, Make remote work your sales team’s advantage, Multiply your MRR with the CRM built for SaaS. Number Five: The way the benefit was introduced. What’s the #1 thing a publication wants? The email template above focuses heavily on the pain points of payroll and how the sender’s company could take those burdens off the recipient’s plate. Sr. Business Development Specialist at LeadIQ. Template from: Heather R Morgan, writing for Hubspot This template reportedly generated a 57% open rate and a 21% response rate, likely because: The subject line highlights an attractive proposition, but leaves enough to the imagination to make the recipient want to open the email and learn more. I’ve met a handful of companies using [Competitor] who have found [problem – scaling issues, glitch, missing feature, internal failure, etc]. Hubspot. The Marketing Content Newsletter Email 3. 9 types of Email Marketing to engage B2B audiences. Most recently, [Your Company] has started assisting companies like yours solve [problem] by tackling these three things: We’ve worked with clients like [Customer 1] and [Customer 2] and they’ve seen amazing results. The end goal is to secure a response. Gregory Golinski, SEO Manager at YourParkingSpace, writes: I thought it was so funny and crazy, that it made me want to add them to our page. It’s an Atlanta theme. A new 60 second sales motivation video every day. But you’re not trying to beat a machine at chess. Head of Growth at WisePops, Laurentiu Bancu, Marketing Manager at Paymo, says…, Laurentiu Bancu For example, if you’re selling marketing automation software, you might write an email like this: Subject: How’s [Competitor] working for you? Instead, modify the templates to fit your own voice and your own story. Here are our 20 field-tested email templates for B2B industries and niches. First, you need to make impact. But when you’re a B2B sales professional, then your leads, prospects, email service, the government, industry executives and sometimes even the people on your team—they’re all against you. With the majority of email users being able to read the first several words of your actual email, this sender knew that we would not only see the subject line, but also “…you’re kind of a big deal.”. What’s your calendar like next week? Many of the following ideas can function as a B2B email template for your content marketing initiatives. 21 B2B email marketing templates. Let us help. :). So how can you stand out in a world of automated personalization? I watched the video about what you guys do and then scrolled through as many pages on the website as possible to see what I could find out about this brilliant person who lured me in with free coffee. Most frequently used follow-ups in marketing and sales departments all over the world. Learn how to use Close to increase efficiency and close more deals in less time. Did you know [startling fact about the industry]? We’ve helped numerous lifestyle product companies increase their revenue by 300%. There are plenty of B2B email marketing examples like this but what is more important is tо monitor your clients’ behavior and offer them solutions preemptively. I work at a {Company Name} and we {Value proposition}. Your email platform is likely already configured to deliver marketing messages from an individual, often the business development professional assigned to that account. It’s been a nice business relationship. A vitamin is a nice-to-have (but not must-have) product while a painkiller can have a meaningful and measurable impact on a business. Re-engagement. Sure, B2B marketers can’t rely on cat GIFs or goofy promotions to sell their products or services. Some questions to keep in mind as you review these emails: Is it a personalized email? Ben Goldstein Take this example from Attach.io: This is an effective cold email template for a number of reasons: 1. Business Development at Influitive, Jeremy Leveille, Sr. Business Development Specialist at LeadIQ, says…. Once you’ve done that, it’s important that the first one or two sentences continue to stir up curiosity in your reader. The central intelligence approach entails finding out something about the prospect’s existing business and putting that knowledge at the beginning of your email. The “right contact” approach is a great strategy especially when reaching out to senior executives at a company. Without that, it doesn’t matter how good your communication is. I sent a Thank You email to Ryan expressing my gratitude for being admitted and used Ramit Sethi’s “No response necessary” tip (and I meant it). Just wanted to give you a response and thank you for the coffee. However, a lot of the email design best practices retailers use to capture attention in the inbox still apply. Josh Slone Providing a framework for fine-tuning your messaging, the templates above ensure that your outreach has the power to persuade and inspire leads to act. Marketing Manager at Paymo. Mentioning your customers more than you mention yourself is a rule that is broken all the time in cold email outreach. In other words, you’re using your prospect’s website to grab their attention and then you just need to connect your sales pitch to it. The Webinar Signup Email 6. Ryan never responded. A laugh. Forster Perelsztejn If you are an amateur salesperson you can refer to this template or you can use it for emailing your prospects. I’m lip syncing the song, “Welcome to Atlanta” while wearing an Atlanta Hawks throwback jersey, then I have a quick value prop that adds value but is conversational, concise and non-salesy and end it by. He set the expectation of how much TIME I would need to invest to learn more about how we could work together. If I did my homework correctly you are spending {Estimate} per month on {Service relevant to yours} at {Company website} and {Any other information related to the spend}. experiment your way to more effective sales emails. Your job is to sell the idea that a call or meeting with you is not a bad idea. If you’re selling something, you’re obviously trying to solve a problem. Laura V. Lopuch, Email Conversion Engineer at, The email’s target was precise: we did use Groove, The email is personalized: they used our first name and company name throughout the email, Their copy is very good: we experienced the problems they mentioned in their email, They reassured us about the transition and the pricing, It was an email about our target market: “creative freelance professionals”, Even if people lie about their numbers sometimes, 220,000 was a very attractive figure , It’s obvious that the guy sending me the email did his homework: “managing projects” is an issue for the freelancers and Paymo is in the business of helping people manage their projects, The sender, Damien, didn’t try to sell me something from the get-go; he proposed a partnership, 16. A smile. Sales email templates for B2B prospecting are a really important part of your sales cycle. Your template for anything. Conclusion. But his editorial assistant did, saying Ryan had passed along my piece and they wanted to publish it—which was good enough for me. I wanted to reach out to you because we are in the same {LinkedIn Group, Slack Group, Association, etc} , {Link To Group} and I think I may have something interesting for you. Don’t take it personally—they’re not against you as an individual. In other words, following up is really important, especially in the B2B SaaS world. Your prospect likely gets a ton of other letters and emails (and cold calls)—and they all look and read the same. Here’s what they said: The email is all about targeting sales leaders in Atlanta who meet our ideal customer profile— the type of account most likely to buy from us and get value from our product. Some of the names in the emails have been removed or changed to protect their privacy. In this post, I’ll share with you five cold email approaches, along with templates for each, that you can use to increase your chances of success. Honestly, I was not his ideal customer profile and I told him. People often spend hours personalizing emails, but something that is relevant to a prospect’s pain will always win out. There are two reasons this email template has been so successful for me: So, two minutes to gain something you might pay an “SEO consultant” $650 for—who’s going to say no to that? Confirming the opt-in status of your contacts is considered as a B2B re-engagement strategy. All the best resources to make you and your sales team a force to be reckoned with! For instance, the email ab… The researchers found that “participants wanted to open messages when they had moderate levels of uncertainty about the contents.” Meaning, the recipients were more likely to open an email that made them curious as to what was inside. Our company is in the beginning stages of developing a loyalty program that will work with our in-house POS and website, so I’m not sure what direction we will end up going and also how that works with outside vendors. Here’s just a few variables to test: Personalization and differentiation is the key to cutting through the noise. 65%. Reasons for using B2B email templates Turning leads into clients: This will likely include email templates for following up, whether you got a response or not. Better yet, make it a flattering question or something close to an area they enjoy, and build the relationship first while simultaneously getting qualifying info. Then communicate. In others, it might be a bit more challenging and require a little digging. They say that writing is rewriting, but shouldn’t you be spending your time on phone calls or face-to-face meetings with prospects? In fact, 73% of marketers agree that the email marketing is core to their business and 40x more effective than social media for lead generation. Content Marketing Manager at LeadFuze, Dave Parsons, Field Marketing Manager at Donatos Pizza, says…. As a result, many executives are putting on their blinders and ignoring practically every cold email that hits their inbox. Any market-leading B2B company wants to know what they can do to build on their success, but many won’t want to hop on a call right away. So we’ve compiled 7 of the most inspiring email templates from B2B companies of all sizes and industries. I can’t come up with ideas for my life. Head of Acquisition at Prospect.io, Jonathan Grana, Co-founder & CEO at Interseller, says…. If I can’t, I move on deciding it wasn’t meant to be. Use that human truth to your advantage with this B2B email marketing template. You have two options now: Swipe the templates I have shared above. You give your contacts the opportunity to confirm their opt-in status by clicking a CTA. 7 subject line templates to get your email opened; 12 sales email templates to increase response rates; And best of all, you can copy and paste all of the subject lines and sales email templates found in the guide immediately so you can start reaching new prospects today. The template below is an example of how this could work for a cold B2B email: Subject: What you should know about [service (e.g., payroll, inside sales, marketing)]. Email Conversion Engineer for SaaS + Startups at www.lauralopuch.com. So, I decided to go use it and then do some research on your company while I enjoyed a Java Chip Frappuccino. Ben Goldstein, Content Marketing Manager of Nutshell, says: Anyone who does content marketing for a living understands what a pain in the ass it can be to secure backlinks to your content from reputable sites. One of the most popular cold email strategies is asking the recipient if they’re the right point of contact. I booked a meeting using that email. Field Marketing Manager at Donatos Pizza, Laura V. Lopuch, Email Conversion Engineer at lauralopuch.com, says…. Hey [First Name] – As an entrepreneur, managing payroll is probably at the bottom of your list of things you want to be spending your time on, especially when your company is growing as much as I read in [article/software/etc]. The Compliment/Benefit/Time/Help Email. 2. These editors are busy and are used to being screamed at and spoken to by entitled PR people who don’t do their homework. How to write a sales email sequence that draws replies 2. Not to give every little detail—or to sell your entire offering in one go. Dave Parsons It makes both people in the transaction feel important. It’s not an easy approach to implement but if you’re going after enterprise deals, 10–20 minutes of research might be all it takes to cut through the clutter and close a game-changing customer. Get actionable sales advice read by over 200,000 sales professionals every week. B2B Email Template Requesting a Meeting The idea of this email is to show that you understand how busy the recipient is and how much they value … But in some cases, humour can be a powerful tool. Source: Really Good Emails. Just saying something isn’t enough. This email starts with LeadFuze and ends with how LeadFuze + my company could equal great results. But email is still the beating heart of most marketing campaigns – particularly for B2B marketers. The Link Building Email. I hate to be the bearer of bad news, but if you’re in B2B sales, the world is against you. 22%. 3. By placing the problem front and center in the email, the salesperson forces the recipient to confront the problem and decide whether it actually resonates with them. LOL. That’s the idea behind this email, anyway—and so far, it’s worked pretty well. They focus on using specific words and formulas and forget they’re writing to a human. We posed the following question to 16 experts: What’s the best cold email you’ve ever received or sent, and why did it work? I had to think outside the box. Have you ever felt like you were being watched? The “Perfect Match” Article Pitch Email, They got back to me within a day and the piece went live. When I found this out, I was kind of floored and it made me change the entire way I do business. If you’re interested in learning how we could help you, I’d love to schedule some time to chat. 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